GS1 Digital Link Barcode Testing Service Announcement
As the retail industry prepares for a monumental shift toward the adoption of GS1 Digital Link barcodes, businesses must adapt to new standards to remain competitive and compliant. Identification Labs, the barcode print quality testing division of Bar Code Graphics, is proud to announce our latest service: GS1 Digital Link Barcode Testing and Certification.
For over 30 years, retailers and manufacturers have relied on our specialized laboratory for UPC (GTIN) and logistic barcode compliance. This new offering is designed to support businesses as they navigate the complexities of the GS1 Digital Link Sunrise 2027 initiative, ensuring their barcodes meet the required standards for accuracy, quality, and compliance.
Product Suppliers Can Now Engage With Consumers
The GS1 Digital Link initiative represents a significant evolution in product identification. Traditional UPC barcodes, which have been a cornerstone of retail for decades, will be replaced by specially formatted QR codes. These QR codes do much more than direct to a simple web address. They contain a carefully structured data string that includes:
- The GTIN (Global Trade Item Number), which is the foundation of product identification.
- A destination web address, linking the product to rich, digital content such as product details, promotions, and sustainability information.
- Optional traceability information, such as batch numbers or expiration dates, enabling enhanced supply chain transparency and consumer safety.
This initiative is poised to modernize retail operations, offering a seamless way to connect physical products with the digital world. However, it also introduces technical challenges that businesses must address to ensure smooth implementation.
The Need for Barcode Testing and Certification
While the benefits of GS1 Digital Link barcodes are undeniable, the transition requires careful planning and execution. Until retailers upgrade their scanning systems to support GS1 Digital Link QR codes, products must display both a QR code and a UPC barcode.
To avoid disruptions at the point of sale, GS1 has established specific guidelines regarding the formatting, placement and quality of these symbols. The information encoded within the 2D Digital Link barcode is not simply a web address with GTIN data.
In addition, the QR code and UPC barcode must be located within a minimum established distance apart to maintain first-read rates at point-of-sale checkout.
Given these requirements, retailers and manufacturers need a reliable source to evaluate their barcodes and ensure compliance.
Introducing Our GS1 Digital Link Barcode Testing Service
At Identification Labs, we understand the critical role barcodes play in retail operations. Our expertise in barcode print quality evaluations and certifications uniquely positions us to support businesses transitioning to GS1 Digital Link barcodes.
Our new testing service offers a comprehensive evaluation process that includes:
Data Validation
- Ensuring the data encoded in the QR code aligns with GS1 Digital Link specifications.
- Verifying that the GTIN, destination web address, and optional traceability data are properly formatted and functional.
Syntax Review
- Checking the GS1 Digital Link syntax for accuracy, ensuring compliance with the latest guidelines.
Destination Web Address Verification
- Confirming the destination web address is valid, active, and directs users to the intended content or information.
- Ensuring resolver is integrated on encoded web domain to facilitate redirection.
ISO/ANSI Barcode Print Quality Reports
- Providing a detailed analysis of the barcode’s print quality to ensure scannability and adherence to ISO/ANSI standards.
Placement and Compatibility Testing
- Evaluating the positioning of the QR code and UPC barcode to meet GS1’s spacing guidelines and avoid interference at the point of sale.
Why Expert Barcode Testing Is Essential
The transition to GS1 Digital Link QR codes is not just about upgrading technology—it’s about safeguarding the integrity of your supply chain and ensuring a seamless customer experience. Poorly formatted or low-quality barcodes can lead to:
- Scanning Errors: Inconsistent or unreadable barcodes can disrupt checkout processes and create frustration for customers.
- Compliance Issues: Non-compliance with GS1 standards can result in product rejections by retailers.
- Lost Opportunities: Without proper testing, businesses may miss out on the full potential of GS1 Digital Link barcodes, including enhanced traceability and consumer engagement.
Preparing for the Future with GS1 Digital Link
The GS1 Digital Link Sunrise 2027 initiative is a significant milestone for the retail industry. By adopting GS1 Digital Link QR codes, businesses can unlock new opportunities for supply chain transparency, consumer engagement, and operational efficiency.
At Identification Labs, we are committed to helping our clients navigate this transition with confidence. Our GS1 Digital Link Barcode Testing Service ensures your barcodes are not only compliant with current standards but also ready for the future of retail.
Get Started Today
Don’t leave your barcode compliance to chance. Ensure that the barcodes on your products meet GS1 Digital Link standards and are prepared for the 2027 transition with Identification Labs.
Visit our product page to learn more about our 2D Barcode Digital Link Evaluation or contact us today to get started.
Implementing digitally linked QR Codes can be easily managed through the GTIN web portal, www.GTIN.cloud. This portal is designed to enable current and future subscribers to easily create GTIN digital link QR codes. Companies can leverage this portal to generate QR codes that are rich in content and tailored to their specific needs.
Companies requiring additional information can call us at 800-662-0701 or email support@barcode.graphics. Retailers interested in establishing supplier onboarding and certification programs should call (312)676-7650.
Comments are closed.